As populism plays a growing role in the global political landscape, it is becoming a force that business leaders ignore at their peril. At its essence, populism represents a crisis in trust, a sense that the institutions of government, business, the media and even NGOs-and the people who lead them-no longer represent the best interests of the general population. What do today's populist tendencies mean for the Northwest and how do our regional leaders earn the license to lead as they seek solutions to pressing issues such as homelessness, education, infrastructure and economic growth? The 2017 Edelman Trust Barometer explores how business must lead in a populist era, and the imperatives for earning trust across the population divide.
An interactive panel discussion will be moderated by Will Ludlam, General Manager of Edelman Pacific Northwest. Guest include:
The Honorable Pramila Jayapal Congresswoman, U.S. House of Representatives (WA-07)
Orlando Ashford President, Holland America Line
Caryn Mathes President and General Manager, KUOW
Kirk Schulz President, Washington State University
Richard Edelman President and Global CEO, Edelman