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Good morning, everyone.

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Good morning.

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I always say there is no better
way to start a week than signing

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first in the nation consumer
protections legislation.

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So here we are.

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Thank you all for
being here today.

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Thank you also to Councilmember
Alexis Mercedes Rinck,

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who championed and
shepherded this legislation

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through council, and to
Councilmembers Dionne Foster and

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Rob Saka, who co-sponsored
it, and to City Attorney Erika

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Evans for your partnership and
leadership on enforcing it.

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Everything is getting
more expensive, from

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gas to housing to food.

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And while the price of groceries
keeps going up and up, some

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corporations are finding
new ways to profit.

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Today, large grocers
collect as many as 2,000

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data points about us.

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They buy and sell our personal
information from our race

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and gender to where we
live and what Google

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searches we perform.

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This new technological
capabilities they want to use to

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identify and charge the maximum
price they believe each

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person is willing to pay.

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And this isn't a secret.

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Companies are telling their
own investors that this is

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the direction they're headed

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Gather personal data, use
complex algorithms to

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analyze that data, and
then use that information

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to price max every customer.

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Well, today we say,
not in Seattle.

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Seattle is a leader, and I'm
proud that we are the first city

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to ban algorithmic price
discrimination in groceries.

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Seattle is a city that
embraces technology,

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but we know that
leading on technology

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also means leading on
reasonable guardrails

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to protect our residents.

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A few shout outs are in order.

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Thank you to my team that
has worked for months to

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develop this legislation.

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And thank you to Councilmember
Rinck and her team, Tim Lennon,

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Kenny Tran, Rachel
Alder, and Kayden Cook.

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And thank you to the
coalition that made this

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legislation possible.

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UFCW 3000, Washington People's
Privacy, the Working Families

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Party, Consumer Reports, AI Now,
MLK Labor, Amazon Employees

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for Climate Justice, the
Transit Riders Union, American

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Economic Liberties Project,
Tech Equity, Faith Action

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Network, and so many more.

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I see ACLU.

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I see Working Washington.

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I'm afraid I'm
forgetting people.

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And a special shout out to
Dustin Lambro, Maya Morales,

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Gabriela Quintana,
John Marshall, Lam Ho,

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and Margaret Carey.

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Because of you, big grocery
chains will no longer be able

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to manipulate prices
based on who is buying.

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The price will be based on
the product, not the person.

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You did that.

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And with that, I'm
going to pass it

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on to Councilmember Rinck.

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Thank you again for your
incredible leadership

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and partnership on
this legislation.

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Hi, everybody.

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Thank you, Mayor Wilson,
Councilmember Foster,

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Councilmember Saka, UFCW 3000,
Washington People's Privacy,

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and the entire coalition that
has brought us here today.

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I could not be more excited
and proud to be here.

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Too often, our conversation

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on the affordability crisis
starts and ends at the

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cost of essential goods, whether
it be the price of rent or the

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cost of putting
food on the table.

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And too often, we
fail to directly

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address what is fueling
the affordability crisis.

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Corporate greed.

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And today, Seattle takes a

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step at tackling corporate
greed by preventing

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AI-assisted price gouging
aimed at maximizing profit

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margins for corporations
at the expense of our

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neighbors, simply trying
to feed their families.

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Today, Seattle leads the way
in regulating the practice

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of surveillance pricing
while protecting the

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integrity of a discount.

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Seattleites should
have the peace of mind

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that whether they shop
at Red Apple or QFC,

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Grocery Outlet or Uwajimaya,
Fred Meyer or Central Co-op,

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that technology,
this technology,

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will not be used against them.

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So today, Seattle stands
with working families

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in our fight for a
more affordable city.

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Onwards together.

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Thank you, everyone.

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Thank you, Council Member Rinck.

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Council Member Foster,
thank you so much for

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your partnership on this
legislation and on consumer

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protections more broadly.

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Fantastic. I'm a little bit
taller than Council Member Rinck.

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Good afternoon.

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Good morning.

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I'm so excited to be
here with everyone

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today. And I will also just
echo my appreciation to the

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mayor, to Council Member Rinck,
to Council Member Saka, and City

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Attorney Evans, as well as
all of the community-based

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organizations that
are here for your

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leadership, your organizing,
and your vision, as

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well as our belief that
Seattle can be a place

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where everyone can thrive
while we take care of our

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residents. Today I think is
fundamentally about consumer

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protections and fairness.

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People are already being
squeezed by costs for

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everyday essentials and
city government has a

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responsibility to ensure
that people aren't taking

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advantage of in the marketplace.

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Very simply put, the
price of an item

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should not be based on
how valuable any one

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person's data is.

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The principle behind this
legislation is simple:

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fair pricing, not a
price that's based on

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what an algorithm believes
that you or I can afford.

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The price of milk
shouldn't depend on what

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a company knows about you.

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The price of diapers
shouldn't change because

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an algorithm believes that
you could pay another

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dollar right now.

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It's not just about what we
know for what's for sale.

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It's about regulating companies
and making sure that consumer

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protections are protected here.

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When others fail to act, it's
incumbent upon cities to

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step up to the plate and lead.

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And that's what this
legislation does.

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Consumers deserve
transparency in order to

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make informed decisions.

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And we also want to make sure
that as this legislation

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moves forward, Seattle
continues to lead the way.

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I'm so pleased to be here to
watch the mayor sign this

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legislation into law today.

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Thank you.

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Thank you, Council
Member Foster.

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And, you know, this legislation
is about protecting consumers.

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It's also about creating a
level playing field for our

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small independent grocers in
neighborhoods around our city.

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Now, Council Member Saka,
you've been a strong

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champion for labor this year.

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Thank you for co-sponsoring
this legislation.

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Would you like to
say a few words?

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Sure, thanks.

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Thank you, Madam Mayor.

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Thank you, Madam Mayor.

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And good morning, everyone.

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Top of the morning to you all.

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It is Monday, first
thing, first meeting in

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the morning at 1030 a.m.

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I couldn't imagine a better
place that I would rather

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be than signing first in the
nation consumer protection

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worker friendly legislation.

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And so I want to thank
the mayor again for

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her strong leadership.

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Of course, my council member,
my distinguished council member

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colleagues, council members
Rink and Foster, along with

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our illustrative, distinguished
city attorney Evans.

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Thank you for your
partnership in this as well.

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This legislation has received
strong support from unions

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across our city.

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It's not just UFCW,
but that support

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does matter.

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It matters because
workers understand

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firsthand what happens
when pricing systems lack

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transparency and accountability.

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Frontline grocery store workers
in particular are among the most

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directly impacted and affected.

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And I'll share that I'm
proud to have wore many hats

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professionally in my life.

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I've flipped burgers,
tended bar, bus tables.

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And amongst the many things that
I've done in my life, I was a

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frontline grocery store worker.

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And bless you and this is
for the many frontline

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grocery store workers in
our great city but it's

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not just for them it's for
everyone but our frontline

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workers are the ones who
engage directly with customers

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every day, they see the
confusion and frustration and

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concern that can arise when
an algorithm shapes the

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price of a particular product

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rather than the free market.

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That's unpredictable,
it's confusing, and it's

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wrong. These workers want a
stable, fair environment,

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both for themselves and
for the communities

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that they serve.

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And we want to support them.

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Our frontline blue-collar
workforce plays

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a foundational role
in our economy.

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They keep our stores running.

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They keep our families
supplied, and they keep

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our neighborhoods
strong and vibrant.

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So by standing with our workers,

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we strengthen the entire
ecosystem, the entire economy,

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one where fairness, dignity,
and transparency truly

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benefit everyone.

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Thank you.

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Let's continue this
great work together.

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Thank you, Council Member.

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Well said.

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Next up, City Attorney Evans.

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You and your team have
worked so closely with us

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to figure out creative
ways to ensure

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that we have robust
consumer protections

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in our changing AI landscape.

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Good morning, everyone.

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I'm Erika Evans, your elected
Seattle city attorney, and I'm

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excited this morning because
this is some historic

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legislation that we have
done here in Seattle.

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And it sends a clear message to
folks in our city that we have

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leaders right now in Seattle
that are going to stand

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up and fight for us.

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And that is what this
legislation is about.

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It's about transparency
and it's about fairness.

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I just want to thank Mayor
Wilson, Council Member

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Rinck, Council Member Foster,
Council Member Saka,

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and the whole coalition
of folks here today that

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push for this legislation.

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You know, when I think
about this ordinance and

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this new law coming into
place, it's really simple.

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It's the idea that my mom should
not be having to pay more

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for eggs than her neighbor.

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That simple.

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That's what it's about.

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And it should not be AI
determining that or thinking

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that she should be paying more.

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That is unacceptable.

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I want to talk two things
about what this new law

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does for legislation
in the city attorney's

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office. It gives
the city attorney's

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office a new enforcement tool
where we can subpoena records

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and hold folks
that want to violate this

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new law to court.

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Second, it gives a private right

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of action for individual
people to bring forth

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a case and a lawsuit
against bad businesses that

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are violating this law.

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I want to address
one other thing.

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There has been some
fear-mongering

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a bit that this is
going after coupons.

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And this morning
as I was getting

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ready, I thought of the
song, you know, don't

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believe the hype, by Public
Enemy, you know, don't

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believe the hype because what
was clearly put into this

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legislation is an exception
that carves out for coupons.

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So coupons are
protected here.

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As the cost of food continues
to rise, it is so important

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that we are doing everything
we can with transparency and

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fairness and not letting
artificial intelligence dictate

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what we pay.

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Thank you all so much.

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Thank you so much,
City Attorney Evans.

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Next up, we have Maya
Morales from Washington

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People's Privacy.

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Thank you for your constant
work and expertise alongside

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TRU and Working Families Party.

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You helped us think through
the strongest protections

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around this legislation.

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Thank you, everyone.

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I want to thank the many
people who engaged,

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the organizers, the
workers, the advocates

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who really showed up in
support of this ordinance.

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Privacy, sorry,
participatory democracy

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is why I founded Washington
People's Privacy

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because privacy deeply underpins
our rights and our futures.

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Privacy isn't about
having something to hide.

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That's called secrecy.

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Privacy is actually about power.

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And it's a power that
the people must have

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in order to build an
equitable, inclusive,

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people-centered social democracy
that values our human future

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over a robot dystopia
where the price of bread

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depends on who's asking.

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This win belongs to all of us
and I'm so proud of the many

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wonderful people who poured love
and time into this ordinance.

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When the recipe is solidarity,
there's learning, there's

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mistakes, there's collaboration,
and even brilliance, but

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there is no such thing as too
many cooks in the kitchen.

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Thanks to Mayor Wilson
and your amazing team.

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Thanks to Council Member
Rinck, her strong stewardship

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through committee,
and for standing on

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business and voting no on
all weakening amendments.

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It's been truly a joy to
help craft our strongest

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prohibition on algorithmic
price discrimination

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in the nation thus far.

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We've achieved a limited privacy
win on pricing in Seattle,

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and we have so much
more work to do

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to prohibit invasive and
dragnet surveillance

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for a privacy win at the
grocery store and beyond.

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Surveillance is
dangerous, but economic,

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housing, food, labor,
and immigrant justice

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create safety.

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And I know we're going to
keep working towards that.

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I appreciate you all.

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Thank you so much.

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Thank you, Maya.

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Okay, and to close this out,
It is my honor to welcome Sean

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Embley, Secretary-Treasurer
from UFCW 3000.

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The entire team at UFCW
has led the way from the

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state to the first in the
nation city surveillance

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pricing legislation.

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Thank you for your leadership
and partnership, UFCW.

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Today is a historic day for
grocery workers, for working

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families, and for everyone
who believes that the price

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you pay for food cannot
depend on what corporations

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think you should pay.

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Tens of thousands of our
members work in grocery

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stores every single day.

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They see firsthand what the
cost of food means to people.

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They see customers
standing in the aisle

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doing math in their heads.

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They see parents putting
something back because

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the grocery bill is
already too high.

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They see seniors making
hard choices who

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are on fixed incomes.

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And they see working people,
many of them earning

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low wages themselves,
trying to stretch every

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dollar far enough to
feed their families.

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Our members understand
something very simple.

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Groceries are not a luxury.

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People have to eat.

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And at a moment when
families are already

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struggling with the high cost
of food, the answer cannot

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be to give corporations
even more power to decide

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how much each person
can be charged.

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Seattle is saying today
that two people shopping

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for the same groceries
should not be charged

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differently because an
algorithm has analyzed

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their personal data.

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The principle at the heart

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of this law is very simple.

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Same item, same
store, same price.

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But today is also
important because of how

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Seattle got this done.

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There was enormous pressure
to weaken this legislation.

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Proposals that would have
created loopholes for loyalty

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programs, weakened enforcement,
narrowed protections, and

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allowed the very practices
this law was intended to stop.

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The city council rejected those
loopholes, and because it did,

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Seattle has created
something much bigger than

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a local ordinance.

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Cities and states across
the country are wrestling

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with what AI and massive
corporate data collection

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means to consumers and
what the impacts of

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personalized pricing could be.

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Today, Seattle is showing
them a path forward.

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You can allow legitimate
discounts without permitting

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individualized discrimination.

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You can write strong
consumer protections without

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handing corporations an
escape hatch from the rules.

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This victory will reverberate
well beyond Seattle.

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On behalf of UFCW 3000 and the
grocery workers we represent,

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I want to thank Mayor Wilson
and her staff, council members

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Alexis Mercedes Rinck, Dionne
Foster and Rob Saka, the members

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of City Council who stood with
working people, our community

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and consumer partners, and
everyone here who fought to make

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this law as strong as it is.

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Most of all, I want to
thank workers and community

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members who spoke up
about the rising grocery

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prices and how that
impacts their lives.

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Today Seattle is drawing a line.

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The technology may change, but
working people still deserve

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fairness, transparency,
and dignity.

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And we hope the rest
of the country will

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follow Seattle's lead.

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Okay, thank you so much, Sean.

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Yeah, this is one of the
most exciting things about

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passing legislation like this.

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We know that people in
cities and states around the

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country are watching, right?

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And they're facing the
same issues in their

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communities that we are here.

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And we have this chance to
set a standard that can

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help other communities
protect themselves as well.

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So with that, it is my great
honor to sign this legislation.

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So here we go.

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Okay, I'm going to sign.

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Thank you.

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Thank you.

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- Woo!

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- Woo-hoo!

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- Woo!

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Thank you.

