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If you have a smartphone you're familiar with the word data. It allows users to access the web, e-mail and apps. And while we consume it, the city of Seattle is creating it. A lot of it. And that data is valuable. Some people have dubbed it "the new oil." But instead of saving it, the city is sharing it. It's released more than 500 data sets in the past seven years, making Seattle a leader in open data and a model of transparency and accountability. Jeff Renner explains.