Public Affairs Videos

Sponsored by the Washington State Arts Commission and The Wallace Foundation, learn how arts organization leaders are using new techniques and new technology to cultivate younger adult participants. Key speakers include: Peter Boal, artistic director of Pacific Northwest Ballet; Linda Garrison, marketing director of The Steppenwolf Theatre in Chicago; consultant Jerry Yoshitomi of Meaning Matters (Los Angeles) presenting new research from the national marketing firm Slover Linnett; and Ellen Walker, marketing director of Pacific Northwest Ballet.